All About XpressWire: What We Do and Why You Need Us

What is XpressWire

Greetings!

If you are reading this, then you’ve been lucky enough to have stumbled on our website. You’re doubly lucky because you get to experience XpressWire right as we begin our journey to taking clients to the next level. You might also have some questions about us and what we do.

Why should you pay all this money to us? And what benefits do our services offer? Since we’re getting acquainted, we’ll touch on what we have to offer you and why you should make us your partner.

 

What Is XpressWire? 

 

What is XpressWire

 

The short answer is that we are a digital press release distribution service. What exactly does this mean? A digital press release distribution service is one that, as the name implies, helps press releases get distributed. Take a moment to consider what a press release is. The simplest way to understand the press release is that it is a written document announcing some sort of news or development.

This could be a new product launch, a change in leadership, a new partnership, and everything in between. Businesses create press releases because they want the media and the public to know about something. A press release for a new product means more sales. A press release about a change in leadership means that partners and the public can respond accordingly. A press release about a partnership signals to the public to buy the new product or service or anticipate other developments. But a press release cannot be effective if it’s not seen. It’s the classic ‘if a tree falls and no one hears it, did it really fall’ question.

That’s where XpressWire comes in. Our services make sure that our clients’ press releases are seen by the right people.

 

What Do We Do At XpressWire?

Now that you know who we are, you should understand a bit more about what we do. As we’ve said, press releases need to be seen by the right people to be effective. When we say this, we mean they need to be published on high authority, high-ranking, and highly respected websites. This could be industry-specific sites like tech news platforms or general interest ones like Bloomberg and Forbes. But getting published on these sites is not a walk in the park. After all, they are high-ranking and high authority, and thus, they don’t publish just anything. That’s where we come in.

When customers hire XpressWire for their PR needs, we leverage our relationship with these publications to make sure their press releases are published. This, in turn, grants them the visibility, credibility, and clicks they are looking for.

Let’s take a quick trip through how this works. Say your business has a new product on the way, and you want to get published on various websites. The first thing you’ll want to do is take a look at our list of packages. Each package has a unique selection of high-ranking websites, and it’s up to you to decide which one is to your tastes and budget.

Once you do this, you’ll need to look through our editorial guidelines and craft a press release that adheres to them. This means no PDFs and images of the right size. Once you do this, select your package of choice on our website and submit your press release to us. Within 24 hours, the press release will be published on the website you selected, and we will offer analytics and reports following this.

 

Why You Need XpressWire

 

What is XpressWire

 

If you’re still unconvinced of the benefits of working with XpressWire, consider how much easier we will make your journey. The sorts of websites we publish on are not accessible to everyone. The relationship we have with these websites has been built on years of trust, and going at it yourself could be stressful. Imagine messaging dozens, if not hundreds, of high-ranking websites trying to get a response from an editor and have your PR published.

You could wait days or even weeks to get a response, and even then, there’s no guarantee you’ll be considered. Now, imagine doing this when you have a tight deadline for the product to drum up publicity to hit the market, on top of your many other business needs. Needless to say, most business people simply don’t want to deal with the hassle and will turn to us instead. 

From a cost perspective, working with XpressWire might pay your business even more. Some business people are reluctant to use PR distribution platforms because they worry about the cost. What they might overlook is the cost of doing it themselves. Paying for PR publication on multiple high-ranking sites can really add up, and you’ll find that many of our packages end up being cheaper in the long run as they are bundled together. For customers we will enjoy long-term relationships with, the time and effort saved is worth the payment. Besides the actual distribution of the PRs, we also offer editorial support, metrics reports, images, and other add-on services that will go on to benefit your business.

 

Conclusion

Whether you’re a new enterprise just starting out or an established one looking to take your visibility to the next level, XpressWire has much to offer. Our PR distribution services will grant your business access to high authority sites. With this, you not only enjoy more visibility but also a better reputation in your industry. All this is done in a very timely manner and on a budget that works for you.

Rather than trying to navigate the murky waters of PR distribution by yourself, you will find that having XpressWire by your side makes the journey much more effective and enjoyable.

So, feel free to browse around our website, compare our packages, and reach out to us if you have any questions.