If you’ve taken a look at our website, you know that we offer PR distribution services to dozens of high-ranking and high-authority websites. Our business is built on securing visibility for our customers, and this is done through these websites.
But not every website is right for every business. So, as a customer, you have to decide which websites you want your business PR to be published on and thus decide which package you would choose. But how do you know which one is right for you? There is no easy answer or one-size-fits-all, but instead, you’ll have to consider the following factors:
Niche
Every business has its niche, and this determines which type of websites will be best suited for it. If your business is very tech-focused, for example, a tech-focused website would be a better fit for you. Similarly, if your business is very finance-oriented, Market Watch would be a good fit for you. Ultimately, you need to ask yourself what type of sector you deal in and, more importantly, what publication your target audience will be reading.
One of the benefits of our service is that you have access to high authority sites, but this is often based on a niche. People who are interested in certain sectors trust certain publications, and thus, you earn their trust by being published on those websites.
It is also worth considering more general interest websites. A platform like Reuters, for example, is not necessarily tech-focused but is respected by most people. Ultimately, the decision of whether to be niche-specific or go from more general news reporting sites is up to you.
Readership
Ideally, you want as many eyes on your business PRs as possible, and this means publishing them on websites with a high readership. Some sites see, on average, hundreds of views per new story, while others report thousands if not tens of thousands.
If you’re putting out a business PR as more of a formality and don’t need the news very widely circulated, paying for a very high-traffic website may not be necessary. If you’re promoting a product or service, on the other hand, you want as many eyes on you as possible, and thus, a high-traffic side will work in your favor. It’s worth taking a look at the sites that we offer access to and considering how many readers you are looking to reach.
Region
As a business, chances are that you are looking to sell to people in a specific part of the world. Perhaps your target audience is gamers in America or penny investors in central Europe. Either way, the audience that you are targeting will inform the publications you use to target them. One thing you should do is visit any website you are considering and look at its readership breakdown.
Some publications are more popular in North America, Europe, Africa, the Middle East, and so on. As much as you should piratize readership numbers, you do not want to spend time and effort getting published on a site that doesn’t serve your target market. If you’re targeting the Asian Market and get thousands of views on a business PR published on a Middle Eastern website, you’re not likely to see results. So, take a browse at the different publications we offer access to, and be sure that the ones you choose are within your target region.
Budget For Your Business PR
As a business, you of course have to consider the finances whenever you make any decision, including hiring a PR distribution agency. Essentially, you have to look at how much it will cost you to get your business PR published on certain websites and how much benefit, financial and non-financial, you will get in return.
As we’ve highlighted in previous blog posts, it is often cheaper to hire a PR distribution agency to have your press releases seen far and wide. Individually approaching different websites to publish your press release can be quite expensive, but by choosing packages like the ones we offer here at XpressWire, you save more in the long run.
Then, you have to consider what benefit you think you will get. Say your press release is going to be published on a site like Reuters and be seen by thousands of people. Consider the number of people who will then learn about your business and make a purchase, whether now or in the future. Ideally, you should be getting more benefit from the press release than the amount you will be spending.
The good news is that here at XpressWire, we have PR distribution packages that fit every type of budget. So, whether you have a lot of money to work with or simply want to publish your business PR on a budget, we will have something that will suit you.
Variety And Synergy
One thing you’ll notice about our packages is that it’s never one single website but a combination of multiple to suit your business PRs. As such, you want to choose a package that offers variety. For example, a package that offers smaller and bigger websites gives a level of balance and will help you reach different audiences. It is worth noting that we offer custom package deals if you are in need of them, and should you choose to mix and match publications, they should have some level of synergy and should fit in with your wider marketing plans.
Conclusion
The website that carries your business PRs is very important, as it will determine who sees your press release and how many people will see it. There are several considerations to choose in a website for your business PR, including your budget, the region you want to target, your business niche, and so on. If you have any doubts or concerns about this, always feel free to contact us, and we can put together a package that takes your business needs into consideration and will help you achieve the best results.