If you’ve considered PR distribution for your business, then you’ve almost certainly looked into the cost. Like any other service your business might undertake, there is certainly a cost implication to opting for PR distribution. You might struggle to justify spending hundreds, if not thousands, of dollars to have your PRs placed on various websites, and thus, might question their usefulness.

But the truth is that PR distribution is not only an important service that will help your business gain visibility and traction, but it can also save you money. In this article, we will touch on the various ways that PR distribution services can help your business’s bottom line.

Bulk Savings

Take a moment to ask yourself how much it would cost to get your PRs placed on various websites individually. First, there is the time investment of compiling lists of relevant platforms, finding out the submission process, tracking down editors, sending press releases, and making sure they are published as planned.

Then there is the money aspect, with various websites charging significant amounts to publish press releases. When you opt for a PR distribution service, you will find that it is cheaper to buy a package with several publications attached than to try and do it yourself. So, by opting for these services, your business will save time, effort, and money.

Backlinks And Seo

When trying to establish an effective digital presence for your business, you might find yourself spending quite a bit of money on SEO.  However, some of this can be saved through effective PR distribution. Put it this way: effective PR distribution will see your business’s releases published on the most relevant websites.

When this happens, your business will receive backlinks from the sites, and this will go on to benefit your SEO practices. In a sense, you get a two-in-one benefit from having your news widely circulated but also getting some of your SEO services at a lower cost.

Driving Sales

If you are putting out a product or service, you want as many people to know about it as possible so that they can patronize you. And as we’ve noted, press release distribution can lead to further coverage from relevant publications, and this, in turn, can lead to more people patronizing your business as a whole. And while PR distribution will cost you some money, the amount you make from the sales could end up being much more than your initial spend. In that sense, you end up saving yourself money.

Plus, there is a reputational benefit of having your release appear on very respected websites. When this happens, potential customers and even business partners will instinctively trust your business even more, and this is the sort of perk that cannot be explained purely in monetary terms.

Add-On Services

As you’ll see from our offerings here at XpressWire, distributing PRs is not the only service we offer. You can also access PR writing services, SEO support, added images, metrics reports, and so on. If you were to pay for these services individually through contractors or agencies, you would be looking at hundreds, if not thousands, of dollars in extra cost.

But by getting these add-on services from a PR distribution company, you end up saving yourself money both in the short and long term. This is especially true if you enter a long-term agreement to access our consultation services for your overall PR needs. It means one less service you have to pay for externally, and this is more benefit in the long run.

Building Relationships With The Media

If you want to succeed in the modern business landscape, you’ll need the media on your side, especially journalists in high-ranking publications. But this type of relationship can take years and a lot of effort to curate. Many business owners can attest to spending much time on effort to gain journalists’ favor enough to get a mention in their publication. But with a PR distribution service, you can instantly have your releases published on some of the most important websites, and with this, you get a leg in with their publication. 

What’s more, this foundation can allow you to build a relationship that will see you enjoy exclusives with the publications, access to editors, and so on. Say a story breaks regarding your industry, and a journalist needs industry experts to comment. Because you’ve already been published on the website, it will be easier to pitch yourself to said journalists, and this will help build your business’s reputation. In the long run, you would have spent less developing the sort of relationship and will then go on to benefit financially from it. All this, of course, is thanks to PR distribution services. 

An Alternative To Traditional Advertising

For many businesses, a major goal is getting themselves seen by readers of specific publications, as this can translate into sales and a good reputation. But looking at the cost of direct click-through ads or banner ads on these sites will tell you that this can be an expensive goal. By opting for a PR distribution service, you can have your press release featured on multiple high-ranking sites at a lower cost.

This way, you can bypass the traditional path and click the advertising tactics and instead, reach their readers in a different way. For businesses on a budget who still want to enjoy a certain level of media coverage, this can prove to be not only financially prudent but very effective as well. 

Conclusion

Businesses considering PR distribution might be apprehensive because of the cost implications. But as we’ve noted in this article, PR distribution is not only effective at garnering you the attention and reputation you seek but can even save you money in the long run.

They are a cheaper alternative to some other forms of advertising, can help you develop a relationship with the media, are beneficial for SEO, and typically cost less than individually submitting press releases. If in doubt, feel free to reach out to us here at XpressWire to discuss your budget and business needs.