If you’re familiar with us here at XpressWire, you’ll know that we are the home of the fastest and most efficient PR distribution services. By signing up with us, you can have your PR seen by the most relevant audiences on the top platforms. But did you know that that is not all that we do? 

The truth is that each of our PR distribution packages comes with a myriad of other services. On top of this, we offer certain unlisted services to clients at their request. Here are just a few of the things you can enjoy by hiring us here at XpressWire: 

Editorial Assistance From XpressWire Team

As you probably know, there is a science and an art form to writing a good press release. Of course, there are the classic formats that standard press releases follow, but there are many moving parts to manage. You have to choose the appropriate word count, making sure that the press releases are not too short and not too long. You also have to make sure that quotes are placed at the appropriate point, all the facts are communicated, and that the release is written in a way that will gain the attention of the press and the public in general. 

This can be a lot of work to get right, and it is made more complicated by the fact that different sites have different requirements when it comes to press releases. This is why we here at XpressWire offer editorial assistance. As the name implies, we can make sure that your press release is to the best standard before it goes out.

This could mean reviewing your already written press releases, offering feedback, or even editing them for you to make sure they meet journalistic standards. If you don’t want to do any of this, we can take over the writing of the press release as well. This means no need to worry about whether it hits all the marks, and also resting assured that it is more likely to be published. 

Added images

It is clear that we live in a more visual world than ever before, and this means that many pieces of written content, such as press releases, often have images attached. But getting the most benefits from adding images to your press release is more than just slapping any random image onto it.

Instead, it means knowing the most appropriate thing to add for each release, sourcing images that do not violate any royalty laws, making sure they are the appropriate size for the publications they have been sent to, and making sure they print correctly.

Rather than having to go through this process, our packages come with added images, which means that we will source them for you and make sure that the final product is to your liking. Along with having the press releases distributed, this takes one more task off your hands. 

SEO Support From XpressWire

In this day and age, it’s not enough to simply publish a piece of written content on the internet. Beyond this, you want this content to make waves and rank highly on search engine results. A high ranking on results pages means more attention from people, more sales, and so on. Doing this means embracing the best SEO practices, including keywords, meta titles, and much more. 

But not everyone has the time to research the best SEO practices or hire an SEO expert to make sure their press release can reach its full potential. Luckily, this is where we come in. Here at XpressWire, we offer SEO support for all of our clients, which means that when you submit a press release to us or have us write it, we can step in and make sure it has all the features that will help it rank highly. This, in turn, will mean the best results for the press release and more value for your money.

As you choose our packages, make sure to communicate any specific SEO needs you have, such as keywords you want included and so on.

Metric Reports 

The journey of a press release published by XpressWire doesn’t end once it is picked up by a publication. Because we are always seeking to improve and give even more value to customers, we offer metrics reports for every press release that is put out. This metrics report will show you the number of publications that it appeared in, the views it got, and other such KPIs.

These help you to know how well your press release has performed, and can allow us to have a conversation about expectations. The more you purchase and leverage our packages, the more we can determine patterns of what works best for your specific business and what should be avoided. This is because here at XpressWire, we see our clients as long-term partners whom we want to continuously improve for.

Customer Support

As an XpressWire customer, you can be sure that you will never be on your own when it comes to your publication journey. That is because we offer top-notch customer support at every level. From Monday to Saturday, 7 am to 5:00 p.m., our customer support staff is on hand to answer any queries you have, whether this is about packages you are considering or about a package you’ve already ordered.

You will have access to the XpressWire editorial team to express any concerns, and we are happy to have a one-on-one call with potential customers to work out any expectations. The we see it, ordering our packages is not like buying a physical item anonymously over the internet, but is partnering with an agency with years of experience in a collaborative manner.

Conclusion 

When you patronize us here at XpressWire, you don’t just get top-notch distribution services. Instead, you get an entire roster of add-on services that will make your journey much easier. From the creation of the press release itself to supporting you during the distribution process to even giving metrics reports, we’ll always keep you in the driver’s seat and give you the most value for your money.