In the past, we’ve touched on the benefits of pr distribution services, and one of the things we noted was creating more awareness for your business. But how exactly do you go about doing this? It seems fairly obvious that having your PR appear on websites creates awareness for your business, but there are ways to maximize this effort.

This article will highlight some of the ways that PR distribution can be leveraged for maximum effect and the best short and long-term benefits for your business.

Publication On Numerous Websites

It goes without saying that the more platforms your business PR appears on, the more awareness you can potentially drum up. Think of it this way, the average consumer is bombarded with a myriad of products and services being sold to them every other day. As such, remembering your business, much less patronizing it, will take more than one or two mentions here and there. Instead, as research shows, they’ll have to see information about your business multiple times before it sticks in their minds and before they go ahead to make a purchase. 

PR distribution is thus beneficial because, in virtually every case, your press release is not being sent to a single site for publication. Take a look at the packages we offer here at XpressWire. Each of them offers access to dozens of platforms. This means that the audience you are targeting is more likely to see them if not on one site, then on the other. Then, the next time they are looking to make a purchase, you’ll be at the forefront of their minds and are more likely to be chosen.

PR Distribution On High-Ranking Sites

Oftentimes, we become aware of certain businesses or projects because they are endorsed by or mentioned on large platforms. Think of how Oprah’s book club has spawned multiple best sellers, or how we become aware of the next big pop star after they feature on a song. The same principle applies to having your business mentioned by high-ranking and widely read platforms. A single mention on a highly reputable site could mean that millions of people suddenly know what your business is about, and even if they do not immediately make a purchase, they develop better awareness of it.

This is why our packages come with access to some of the most respected platforms in the world, like Yahoo! and Bloomberg. The sort of awareness you get from these sorts of platforms is out of this world and can be a major coup for your business.

Eye-Catching PRs

Always keep in mind that, as much as you are pursuing heightened awareness via PR distribution, several others are doing the same thing. This is why you need to set yourself up for success through the way you design your PRs. This means using eye-catching but accurate headlines, making them engaging to read, leveraging SEO, having relevant images, and much more. This means that out of the many PRs that are published on the sites, yours will stand out and gain the most attention. 

You’re also in luck as we offer a myriad of added services here at XpressWire, including SEO support, attached images, editorial support, and so on. With these services by your side, you’re more likely to see the results you’re looking for with your PR distribution. Of course, feel free to reach out to us if you have any specific concerns or desires.

Timely Publishing

Another way to achieve high business awareness using PR distribution is to be careful of the specific time you publish your PR. If a major development has just been announced in your sector and everyone’s attention is on it, that might not be the best time to announce your new project/development, as you may get swept up in the hype and lose momentum. Instead, you want to pick a time where there is enough excitement in the industry to gain attention, but not so much that you struggle to stand out. This can be done by watching the markets, choosing optimal times to put out your PRs, and consulting with experts if you are unsure.

Leverage Multiple Forms Of PRs

When we talk about PR distribution, it is worth considering other forms of PR outside of the traditional written press release. Ultimately, a press release is a document announcing a new development, and this can be modified in many ways. A written PR can eventually be turned into a social media post, a video, and much more.

By turning a piece of PR into multiple forms of content, you have more content to work with and more platforms to leverage. A press release that is published as a written document only will have much less reach than one that also becomes a YouTube video, TikTok, a tweet, and much more. Always make sure to distribute your press release in as many forms as possible, as this will offer you much more reach and benefits.

Publish Multiple PRs

In the run-up to and even after a specific development, you can maximize your awareness by putting out multiple PRs. Say your business holds its annual conference, for example. Rather than publishing one PR about the event the day it happens, you can publish one announcing the date and the speakers, publish one confirming that it has taken place and publish another giving a recap of the proceedings. The more PRs you put out, the more your business name and its products/services will be in people’s consciousness, and this will benefit you.

Conclusion

PR distribution can be one of the most useful tools to create awareness for your business and should be leveraged as much as possible. As we’ve pointed out in this article, there are many ways to maximize this awareness, including putting out many PRs, using different content forms, watching the timing that you put out these press releases and targeting as many higher-ranking platforms as possible. If you keep these at the forefront of your mind whenever you are putting out a PR, you’re more likely to see good results.