In a perfect world, press releases would be published according to a predetermined and efficient schedule, not a moment early or late. But as anyone who operates in the unpredictable...

At the end of the day, we are all humans, and sometimes, we make mistakes. If you’re regularly putting out press releases, chances are that you’ll make a mistake at...

When it comes to putting out press releases, no release is almost always better than a poorly done one. If you do not put out a press release at all,...

In the current attention economy, everyone is trying to be seen. This is even more so when it comes to businesses. The rise of the internet means that you have...

Press releases or PRs, while beneficial, are sometimes a bit of a task. You have to compile the relevant facts and turn them into a document that is informative, engaging,...

In this day and age, press release distribution is vital for any business trying to succeed. As we’ve pointed out in a previous blog post, pressure on these distribution channels...

If you take a look at modern press releases, you’ll notice something unique, which is the presence of links. Because most press releases appear on digital platforms, text can be...

When we discuss press releases or PRs and why they are so important, Search Engine Optimization (SEO) often springs to mind. SEO is the means through which content and web...

Here at XpressWire, our speciality is finding a home for press releases that ensure maximum exposure and benefits for our clients. We also know that the quality of the press...

Here at XpressWire, we are in the business of PR distribution and ensuring that our customers' releases are seen by as many people as possible. But even though we exist...