In this day and age, press release distribution is vital for any business trying to succeed. As we’ve pointed out in a previous blog post, pressure on these distribution channels can generate more visibility, drive sales, and help to curate a specific reputation for your business. Of course, press releases cost money to distribute, and so, there are financial implications for you.

Before you begin your journey of press release distribution, it’s worth examining how much you will need to budget for this endeavor. Some assume that it is a costly undertaking, while others just have no idea where to start. In this article, we’ll break it down.

 

Factors to Consider 

Just like anything else you might pay for, several factors will determine how cheap or expensive press release distribution will be for you. Here are some of the most common things to consider: 

 

Number of Releases

As a business, chances are that you will need to distribute multiple press releases at various points. You might have one press release about your business launch, another about a change in leadership, another about an event, and so on. The number of press releases you’re looking to distribute at a given time will determine how expensive it will be. If you opt for one of the packages we offer here at XpressWire, you typically have a single release sent out to the list of publications. If you choose to publish multiple releases at the same time, this will inevitably increase the amount of money you need to spend. So, you need to consider how many press releases you need before you proceed.

 

Number of Platforms 

 

 

Another thing you need to consider is the number of platforms you plan to publish on. Each potential platform for a press release attracts a specific fee per publication. This means that the more platforms you publish on at a single goal, the more money you’ll spend. It is infinitely cheaper to distribute your press release to 10 platforms than it is to 100, so this is something to keep in mind. Of course, this also depends on just how much of each you want to get. If you are simply announcing a change in leadership and just want to publicize it for legal reasons, you may not need a huge distribution scope. If you’re looking to publicize new products and need as many eyes as possible, you’ll need a broader range of potential publications.

 

Types of Platforms 

All platforms are not created equal, and this inevitably impacts how much money it will cost you to distribute your press release. Some websites are simply more popular than others, more respected, and much more. If you take a look at the packages, we have an XpressWire, you might see some very popular names like Forbes and Yahoo Business. Some of these charge significantly more than the smaller websites, and so, this will impact your spend. You’re targeting all of the biggest publications, so you’ll have to spend more money than if you were targeting smaller ones. So, keep all of this in mind.

 

Frequency of Publication 

 

 

Depending on how busy your business is, you might find yourself needing to distribute press releases every other week or month. Because buying a press release distribution package has a financial cost, you might find yourself buying them more frequently, depending on how busy your business is. So, to predict how much you will likely spend on press releases to be shown, you need to ask yourself how often you think you’ll need to distribute press releases.

 

A Simple Formula

While this is not necessarily a hard and fast rule, one way to estimate your budget for press release distribution would be to look up the packages. We offer here at XpressWire. If you take our Basic package, for example, you’ll be spending $249 every time you distribute a press release. If you anticipate that you need to distribute two press releases every month, that is 24 in a given year. As such, your yearly spend for press release distribution can be estimated to be $5,976.

 

How to Save on Press Release Distribution 

Now that you understand the factors impacting how much you need to budget, it’s worth looking at a couple of ways to do this:

 

Target Smaller Publications 

As we’ve said, some publications simply cost more to publish on than others. If you were on a budget, but still want to gain all the visibility for your business, it’s best to target the smaller publications. Luckily, we here at XpressWire offer a myriad of packages that work for every budget. Whether you have a few hundred dollars to spend or tens of thousands to burn through, there will be something that fits your needs. So, take a look at our packages and see which works for you.

 

Use XpressWire 

While we’ve touched on the myriad of packages we offer here at XpressWire, it’s worth noting that we offer custom packages as well. If you’re on the street, but you don’t have very specific needs for press release distribution, it might be a good idea to reach out to us. By speaking to us one-on-one, we can come up with a custom plan that will meet your needs while honoring your budget. This could mean adding or removing certain publications to your target list, adjusting distribution frequency, and so on. We have years of experience distributing press releases, so we should be able to help.

 

Conclusion

Press release distribution can be a costly or a cheap affair, depending on specific factors. As we’ve explained, there are several ways you can achieve your PR dreams even when on a budget. From being careful with the types of publications you target to getting a custom package from us, finances should not be an obstacle to businesses getting the publicity they deserve.