Here at XpressWire, we are in the business of PR distribution and ensuring that our customers’ releases are seen by as many people as possible. But even though we exist in a large and thriving industry, not everyone is convinced of the benefits of PR distribution. Specifically, some ask how exactly PR distribution translates into sales.
The truth is that PR distribution can be an amazing way of not only drumming up publicity regarding your business but to increasing your sales. Here are a few ways that PR distribution can benefit your business’s bottom line both in the short and long term:
Creating Awareness
One of the first ways that PR distribution translates to sales is by simply creating more awareness about your business, as well as its products and services. Generally speaking, it’s hard to patronize a business you’ve never heard of or buy products you don’t know exist. But this is where PR distribution comes in. Say your business has announced a new product or service. By publishing a PR on various websites, readers become aware of it and are more likely to purchase.
Even if they do not make a purchase on the spot, they at least become aware that your business puts out such products and services. Thus, the next time they’re in the market for such, they might choose your business over others. Always remember that creating business awareness is a marathon and not a sprint. Rather than immediately leading to sales, which does happen at times, it makes your business simply more visible to its target audience, and this itself is a victory.
Creating Credibility
Publishing PRs on high authority websites can be a great way to create credibility for you. It’s one thing for customers to know about your business, but it’s another thing for them to trust your business. Think of how there are endless brands that create things like soft drinks and ketchup, but many consumers only trust a particular brand. This level of credibility with your customers can be achieved in several ways, but one of them is through PRs.
When your PR appears on a prominent website, like Yahoo or Business Insider, it’s automatically assumed to be more credible by the Association. This is why we at XpressWire strive to get coverage for our customers with not just any websites but the ones that can most boost their credibility. That way, when customers are looking to make purchase decisions, they have a higher chance of being chosen over their competition.
Links To Websites
When you look at the standard press release, you’ll notice that it’s not just the announcements that are made. At the bottom of the page is usually a link to various platforms related to the business. This could be the official website, social media handles, contact information for their publicity department, and so on. Within many modern press releases, relevant websites are hyperlinked throughout the text, and this makes them easily clickable by readers.
This helps sales because it means customers can immediately navigate to the purchase page and support your business. As we said previously, sometimes customers do not immediately make a purchase but instead, become aware of your business. By using the power of hyperlinking, an interested consumer can immediately make a purchase if they so desire, and this helps your bottom line. As such, press releases should be written with a view to directing customers to participate. This includes not only clear and bold hyperlinks but also call-to-action text.
SEO Benefits
In this day and age, any business looking to succeed will have to engage in search engine optimization. And as we know, one of the best ways to get positive SEO results is through backlinks on various websites. This essentially means that high-authority websites link to your own website, which signals to search engine crawlers that your site is valuable. So, when a consumer searches for a product or service like what you offer, you will appear high in the search engine results.
This is also where PR distribution comes in, as this is a form of achieving backlinks. Say you publish a PR with us here at XpressWire and pay to have it put on a website like Business Insider or Forbes. This automatically means that your website will receive backlinks from these platforms, and this helps to boost its credibility with search engines. This, in turn, means that customers are more likely to find you and patronize you
Non-Sales Benefits
While, as we’ve explained in this article, PR distribution can lead to sales for your business, it should not be the only thing you think about. The truth is that PR distribution can often give you benefits that go way beyond monetary value. As we’ve said, it can help to create a level of credibility and visibility for your business that often can’t be put in monetary terms.
Putting out higher-quality PRs consistently can earn you the sort of goodwill that will take your business through difficult times and curate the sort of loyal following that will support you for years on end. Of course, as a business, you want to generate sales to keep operations afloat, but always remember that that’s not the end-all be-all.
Conclusion
PR distribution has become an essential part of modern business operations, and this comes with a myriad of benefits. As noted in this article, there are several ways that this sort of distribution can lead to profit, including creating more awareness about your business, offering credibility that can help drive sales, linking directly to sales platforms, and even benefiting your long-term SEO. If you want to enjoy any of these benefits, feel free to reach out to us here at XpressWire to get started on your PR distribution journey. As with all of our clients, we will develop a strategy that will achieve your specific goals, whatever they may be.