When exploring the world of press releases, a term that will likely come up quite often is GlobeNewsWire distribution. The way many see it, it is the pinnacle of press release distribution and they sure fire away to gain global attention. But for newbies, the whole concept can be a bit confusing. Why is it so important? And, also important, how can they access it without completely demolishing their PR budgets?
Understanding the concept will make your journey in putting out PRs much easier, and so, we will explore it in this article.
What Is GlobeNewsWire Distribution?
The first thing you want to do is understand what GlobeNewsWire distribution is in the first place. Simply put, GlobeNewsWire is a press release and financial disclosure wire service that syndicates content to major news platforms and offers them pre-approved content. Think of major platforms like AP News and Bloomberg.
They often publish a ton of corporate news and press releases daily. Given that they have millions of users and need to put out an obscene amount of content, they need these news stories sent to them constantly. But managing all of this in-house with editors to review every piece of content and even source the stories would be a bit difficult.
This is where GlobeNewsWire comes in. It has signed syndication deals with these platforms, which means that it is empowered to submit stories to them on a daily basis. And this isn’t some small partnership that deals with a few dozen stories a day. GlobeNewsWire is known to have access to hundreds of publications in virtually every region of the world. This means that it provides direct access to them and thus benefits whatever businesses choose to use it.
How GlobeNewsWire Works
So, how does it work, gaining access to the 150 countries and 35 languages in which GlobeNewsWire operates? This begins with buying one of its packages or a single release. It’s worth noting that these packages/releases are not cheap in the least. They will typically set you back between $350 and $1,200+.
But by signing up for its platform, you can begin to submit your press releases to the portal. Once this is submitted, its in-house editors will review it to make sure it is compliant and of high quality. Once it receives their approval, it will be sent to the network of publications, essentially putting it in front of thousands, if not millions, of eyeballs instantly.
As artificial intelligence becomes more prominent in content discovery, GlobeNewsWire is also at the forefront. AI summaries, for example, rely on it for information, and so, businesses looking for both SEO and AEO benefits would definitely want to use this.
But despite the many benefits of potentially using GlobeNewsWire, some businesses are hesitant, and this means it boils down to price.
For some, hundreds of dollars for a release is not affordable or does not provide enough value for money. So what’s a business to do? The good news is that there are several ways to gain access to this wide network of publications without breaking the bank.
Cheaper GlobeNewsWire Distribution Options
If GlobeNewsWire pricing has proven to be unrealistic for you, here are some of the options you can go with:
Third-Party Distributors
The PR space is quite aware of the demand for the publications that GlobeNewsWire has access to, as well as the concerns about price. So, many third-party distributors get around this by offering cheaper access. This is done by them bulk-buying press release slots on GlobeNewsWire, breaking those into cheaper individual slots or packages, and then reselling them to businesses.
This means that rather than paying hundreds of dollars for a single release or having to bulk buy themselves, businesses can access these platforms as they need them and with much less difficulty. The options we offer here at XpressWire mean that you can publish on some of the biggest sites in the world while not breaking the bank or putting your business in a difficult situation.
Cheaper Options Within GlobeNewsWire
It’s worth noting that the most expensive options when publishing on GlobeNewsWire are when you choose to publish on global, highly ranked platforms. A quick look at them will show that they range from the biggest news sites in the world to small regional outlets with tiny reader bases.
Naturally, the latter will be much cheaper than the former, and if you’re trying to access the services affordably, you might want to opt for smaller platforms. While, of course, this means that you will have a smaller reach, you will be able to save money. It’s worth examining which areas you are targeting and whether they are regional news platforms that serve those areas while also being listed on GlobeNewsWire.
Pooling Costs
Another option some businesses choose is to bulk-buy press release slots and packages from GlobeNewsWire, along with other businesses. Say two businesses that have partnered together in the past want to access the same GlobeNewsWire services while also saving money.
In that case, they can pool together resources to buy multiple press release slots and bring down the per-release cost. This way, they can publish whenever they need to while still retaining a certain level of control. This, however, can be a bit tricky, as you’ll need to partner with a business you trust both financially and in the fair distribution of the slots.
Go to the Platforms Directly
This will not always work, but a good idea might be approaching the platform you want to publish on directly. At the end of the day, GlobeNewsWire is an easier and more guaranteed way for publication on these sites, but it is not the only option. If you go to many of these sites directly, they have the option to submit press releases to them without needing a middleman. It might take a bit longer to get published, but in some cases, it will end up being cheaper for you. It could also be an avenue to begin building a relationship with the journalists on the site, and this can help you in the long run.
Be Cautious About Word Counts and Add-ons
As we’ve said, the price of publishing a press release with GlobeNewsWire can vary from person to person. One of the main factors that increases the price is add-ons. A 300-word press release will always cost less than a 1,000-word one.
Likewise, adding images or videos to press releases can increase costs, so you might want to be strategic. Putting out necessary press releases within a set word count and with minimal add-ons can help reduce costs while still securing the access you are looking for.
Self-Service
Many PR experts would recommend using GlobeNewsWire’s self-service portal, which means that you can edit your press release in-house. As a result, you typically end up with a lower per-release fee, and while it might take a bit of creative editing on your part, it might come out to a much better deal financially.
Alternative Distribution Sites
While GlobeNewsWire is perhaps the biggest of the PR distribution channels, it is worth noting that it is not the only option you can look towards. In reality, there are tons of other distribution platforms that offer access to the same platforms. In fact, depending on your specific business niche, they may actually benefit you more than GlobeNewsWire.
Think of it this way: if you operate in the blockchain or food sector, there might be specific distribution platforms that specialize in this niche. And while some of the sites listed on GlobeNewsWire might have millions of viewers, they will not be the most relevant audience to you. So, looking into other distribution options might not only save you money but may also give you more value for your spend.
Considerations
While, as we’ve said, these various options can help you save money rather than directly publishing your press release on GlobeNewsWire, you should adapt them to your specific circumstances. For example, you can go on GlobeNewsWire and find out how much a single press release would cost you, taking into consideration your word count, additional images or videos, and the region and platforms you want to publish on. You can then compare it to these other options and make sure you are actually saving money.
Conclusion
GlobeNewsWire has been and continues to be one of the best ways to get publicity for your business. At the same time, a major pain point for many customers is its pricing. It can run from hundreds to thousands of dollars for a single press release, and for some businesses, this is simply not feasible.
The good news is that there are several ways to avoid this cost. From partnering with other businesses to buy in bulk to approaching third-party resellers to simply being strategic about what type of press release you publish, these steps can save a lot of money. Consider our packages page here on XpressWire, which gives you access to many of the same websites at a fraction of the cost, so your business does not have to be shut out of the world of PR.